The Lean Startup (Eric Ries) / quote 17 of 19

The growth hypothesis

For the growth hypothesis, which tests how new customers will discover a product or service, we can do a similar analysis. Once the program is up and running, how will it spread among the employees, from initial early adopters to mass adoption throughout the company? A likely way this program could expand is through viral growth.

Saved 2 March 2014 / www.amazon.com ↗

#hypothesis #customers #startups

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