The Power Of Semantics / quote 3 of 4
Publishers use semantics to enhance the core functions of their existing products (such as search, navigation/collections, and related content suggestions)
Silverchair’s Jake Zarnegar noted that, ‘Publishers use semantics to enhance the core functions of their existing products (such as search, navigation/collections, and related content suggestions); to assemble programmatically targeted new content products that are relevant to specific audiences; to integrate granularly with third-party information sources; and to gain better business intelligence about the particular information needs of our audiences to guide sales,
Daniel Mayer, VP product and marketing at TEMIS, gave some examples of the ways this approach is being used: ‘Semantic enrichment is helping publishers make their content more compelling, drive audience engagement and content usage by providing metadata-based discoverability features such as search-engine optimisation, improved search, taxonomy/faceted navigation, links to structured information about topics mentioned in content, “related content”, and personalisation.’