The Lean Startup (Eric Ries) / quote 7 of 19
Opening the black box of innovation
The theories of management that Mark had studied treat innovation like a “black box” by focusing on the structures companies need to put in place to form internal startup teams. But Mark found himself working inside the black box—and in need of guidance. What Mark was missing was a process for converting the raw materials of innovation into real-world breakthrough successes. Once a team is set up, what should it do? What process should it use? How should it be held accountable to performance milestones? These are questions the Lean Startup methodology is designed to answer.