The Difference Between Information Architecture And Ux Design - Ux Booth | Ux Booth
Information architecture, an old term
Information Architecture is a relatively old term. Old in the sense of the web and old in the sense of our progression through technology. It focuses on the organization and structure of content in a manner in which a user can navigate through it. Digitally speaking, it can range from a simple brochure site all the way to a complex information system.
Information Architects work to create usable content structures out of complex sets of information. They do this using plenty of user-centered design methods: usability tests, persona research and creation, and user flow diagrams (to name only a few).
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What’s User Experience then? User Experience Designers take a site’s information architecture one step further, considering not only its navigation, but also its ability to facilitate engagement. To do this, they employ user-centered design to produce a cohesive, predictable, and desirable affect in their target audience.
Essentially, UX designers work to make things more profound, targeting their users on an emotional level. I don’t mean “tugging at heart strings” emotional, but more eliciting an emotional response in respect to what they just accomplished. UX design adds context and story to a user’s natural behaviour and, in so doing, gives them something to take away from their experience.
You can look at it like this: UX encompasses the whole spectrum. It’s like taking a cup of IA, mixed with a dash of usability, a pinch of content strategy and whole lotta creativity. Or, even simpler, UX is the love child between a Creative Director and an Information Architect. A lot of the time this means stripping things away so you’re left with just the essence of what a user needs.
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A usable experience is easy, simple and gets the job done. An engaging experience does all of that and instills a lasting impression on the user. It’s the difference between coming away from a site and thinking “That was easy” and “Whoa. That was cool.”
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Information Architects would likely consider their requirements, research their users’ goals, and conduct some form of competitive analysis. In the end, they might generate page flows, wireframes and, of course, a sitemap. Add on some usability testing, refinement and revisions, and it’s off to the designers.
UX designers, though, would likely take a different approach. Although they’ll take the IA’s workflow into consideration, they might also consider the emotional goals of their end-user. Their competitive comparison may be more around interaction models, rather than structure and layout.