What is good is what works. For many applications there is no need for machines to automatically determine the meaning of terms; the human can simply hardwire this meaning into the software. Web shopping agents “know” how to find the fare for a given trip, or the price of a book. Every browser knows what

means: it is a second level header. There is no need to do inference; it is sufficient to hardwire the meaning of

into the browser. We believe that in the short and possibly medium term, approaches that do not make use of machine processible semantics are likely to have the most impact on the development of the Semantic Web.