Machine usable content presumes that the machine knows what to do with information on the Web. One way for this to happen is for the machine to read and process a machine-sensible specification of the semantics of the information. This is a robust and very challenging approach, and largely beyond the current state of the art. A much simpler alternative is for the human Web application developers to hardwire the knowledge into the software so that when the machine runs the software, it does the correct thing with the information. In this second situation, machines already use information on the Web. [...] So, we still lack an adequate characterization of what distinguishes the future Semantic Web from what exists today.