So, then, what exactly is the knowledge graph? It’s Google’s systematic way of putting facts, people, and places together to create interconnected search results that are more accurate and relevant.

More specifically, the “knowledge graph” is a databank that collects millions of pieces of data about keywords people frequently search for, and the intent behind those keywords, based on the already available content. With the knowledge graph, users can get information about people, facts, and places that are interconnected in one way or the other.