Primarily a senior position – ranging from £60k to £100k and beyond – Creative Technologists need to be both strategists and innovators. The ability to ‘rabid prototype’, or quickly assemble working models (of apps, for example), is often required, and they must be at the very forefront of the latest technologies, able to experiment with new languages and platforms in order to bring creative ideas to life. But though Jack Marshall sees the word ‘Creative’ in the title as a little more than a rebrand – “a way to assert their [technologists] importance within the organization, perhaps” - the variation and scope of available roles tells a somewhat different story. Many Creative Technologists are required to not only assist the creative process but also to, as at Superflux, “come up with inspiring, pioneering ideas that break the mould”.