Peer review is a core building block of formal science publishing. In reality, anonymous review is not effective in fulfilling the intended purpose of assuring accuracy and credibility; its nature promotes fraud and is an excuse for delay. Authors must know who is evaluating their work and what they have said. Peer reviewers must be forced to stand up before the community with the same bravery as the author. Peer review makes science better with openness and by promoting dialog. Being reviewed in the open, subjected to a public critique is hard. Reviewing someone when you know THEY know who you are is also difficult, but it is the only way that there can be a true dialog in science.