The advancement of open access via the gold model also involves another risk: the proliferation of predatory publishers. They are the ones that make open access publishing (with payment by authors or institutions) a business where profit is maximized through the drastic reduction of quality standards in peer review – or even the virtual elimination of any review: if you pay, you are published. The risk is that on the one hand, predatory publishing can thrive because it satisfies the productivist demands imposed on researchers (whose careers are continually judged under the light of the publish or perish motto); and on the other hand, that with the gold model the act of publishing is turned into a commodity (to be sold to researchers), marketable under high profit rates - even without the intellectual property-based monopoly that was key to the economic power mustered by traditional scientific publishing houses. In this case, the use of a logic that treats scientific articles strictly as commodities results in pollution and degradation of humankind's body of scientific knowledge, as predatory publishers are fundamentally interested in maximizing profits: the quality of articles is irrelevant, or only a secondary factor. - See more at: http://blog.okfn.org/2014/10/26/nature-branded-journal-goes-open-access-only-can-we-celebrate-already/#sthash.7beE8lZm.dpuf