Mayer also summed up his predictions: ‘Today semantic enrichment is often used to provide a more compelling experience accessing content. In the future, we believe it will play a fundamental role in helping publishers organise knowledge, restructure the way it is packaged and consumed, placing the end-user and their preoccupations at the centre of the equation, and positioning themselves more as service providers rather than content providers.

‘Topic Pages are an example of how semantic enrichment helps build focused, thematic products that address particular needs of the end-user at a particular point in their workflow, for example helping them save time by accessing specific information when they need it, and actually helping them avoid “having to read” all of the corresponding literature.