This takes some time and real work. We often act to fulfil a personal value. Choosing a late night at the office over the gym may signal a high value of commitment to work over health. When you are conscious of the true values driving your decisions, it's easier consciously to pursue goals to fulfil these values. When your health tops the list and you know why, choosing gym time is easy. Things get hard when old values conflict with new – especially when we aren't conscious of it.