If search engines become the most direct way to discover books, writers will be encouraged to adapt their style and chosen vocabularies in consequences, reusing, for instance, words often searched or choosing them based on marketing considerations. We will progressively discover that writing a searchable text is not the same thing as writing a book to sell. In particular, one should be aware that the core business model of search engines is about selling words. The encyclopedia extends the realm of capitalism to the language itself (Kaplan 2011).