The transformation of the readers’ behavior into data in- augurates the new domain of reading analytics. Reading patterns can now be analyzed, compared and maybe predicted. Through this process they also gain a commercial value. Gathering and reselling reading logs and profiling readers is becoming a new industry. It is not impossible that one day it becomes more important economically than the industry of cultural goods. That day, books will be offered for free in exchange for the harvesting and exploitation of the reader’s behavior.