In 1986, Terry Winograd and Fernando Flores published Understanding Computers and Cognition—A New Foundation for Design [3]. They offered a sharp critique of the field of artificial intelligence, which was completing 30 years of pursuit of its Holy Grail of expert systems software and other intelli- gent systems without many demonstrable results. At the same time, they pointed out a new perspective on computing: the language-action perspective (LAP), as defined a few years earlier by Goran Goldkuhl and Kalle Lyytinen. At the core of this perspective is the question: How can IT play a role in improving human communication in organizations and in society as a whole?